While developing concepts for the logo representing “Love at Full Strength,” it was very important to accurately represent 1 Peter 4:8-11.

There were three main factors that I kept in mind while designing:

1. Strength: not only “strength”, but FULL strength. This logo had to have a powerful look.

2. Vulnerability: When you’re putting all this love on the line, you become vulnerable. In addition to strength, it was necessary to communicate a sense of vulnerability.

3. Continuation: The gift of love is given to us from God and we are to share it with everyone. This action of continuous motion is important to convey in the logo.

Three items were sources of visual inspiration: the holy cross, stained glass windows, and 2x4” wood.

I began by “building” with 2x4s which convey might and power. The 2x4s were arranged in a constant flowing spindle. See illustration A. This sense of motion implies the never-ending flow of love that God shares.

Next, the group of rotating 2x4s was duplicated and rotated and flipped and turned. More motion! More love flowing. So much in fact, that ending result looks like an bustling explosion. The color palette exploded wide open as well to continue the idea of an animated love.

Another element was needed to show vulnerability. Transforming the 2x4s into glass-like structures enforced this concept. Each group of 2x4s was illustrated utilizing transparency. The wide range of colors suggest inspiration from stained glass windows. The black outline was added to represent leaded glass found in stained glass window.

Most importantly, the cross was placed at the center of this continuous love explosion. It is at the center inside the logo and at the center on the outside of the logo. Full strength love draws you in and moves you out. It is a constant act of motion.

This is simply my impression of the logo. I feel that each person brings their own unique interpretation. By offering my vision, I hope to share with you a perspective you may not have seen before.

-erik maldre