Today Polaroid announced the PIC 1000 (a new Polaroid film camera) at CES AND AND AND the return of Polaroid 600 film!
Polaroid will offer a modern version of the Polaroid OneStep camera, the PIC 1000, available in a range of colors and based on the classic Polaroid Color 600 Instant Film to produce the iconic instant pictures with white borders.
The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The PIC 1000 camera and instant color film will be available at national retailers in 2010. The return of Polaroid analog film products is supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras.
Throughout 2009 I was following the progress of The Impossible Project. They were a team of former Polaroid employees working in an old Polaroid plant with and without some old Polaroid equipment trying to essentially reconstruct the functionality of instant film. It was interesting to see some of the stumbling blocks they encountered. At one point they sent out a desperate plea to solve some sort of gelatin thickness problem which was evenutally resolved. So it was neat to see some of their renegade techie ways. Though 28 bucks for their t-shirts was a bit too much for me to bite on. Now, their website has been updated to show just a white screen with the message:
The impossible Project had 31.536.000 seconds to reinvent Instant Photography.
31.536.000 seconds to change the world of photography.
31.536.000 seconds dedicated to all the people out there…
believing in the magic of analog Instant Photography and our Impossible dream.
Just a dream?
The Impossible Project.
New website launching in January 2010.