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old logo | new logo

old logo | new logo

Brand New, a division of underconsideration.com offers up quick-hitting, smart, fun, well-thought-out reviews of rebranded logos while always providing a before and after image. Recently they reviewed the revised Ford Mustang emblem. The subtle changes are great. I’m sure the designers were sensitive to the beloved history of the Ford Mustang and didn’t take the […]

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Jacksonville Suns logo

Jacksonville Suns logo

I think I’m a fan of the logo for the Jacksonville Suns (Class AA affiliate of the Los Angeles Dodgers). It has a retro vibe to it that would look great on a beat-up t-shirt. It also has that coastal, laid back, fun look. With that said, it seems odd that the Sun has that […]

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U.S. presidential campaign logos

U.S. presidential campaign logos

Wanna see a slew of presidential campaign logos from 1960 through 2008? Check out logoblink.com. Ted Kennedy’s logo is shown above just cuz he’s coo. Paul Simon is represented in 1988’s collection, but I always thought his logo featured his trademark bow tie. I have an 88 Paul Simon button with his bow tie complete […]

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public transit logos

public transit logos

a ton of public transit logos via mic-ro.com. coo. However the Chicago and Chicagoland’s Metra is not represented. Just the CTA.They also have a small collection of views from different trains around the world. Chicago has three photos. Oh, and photos of stations, too.

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harolds chicken or new KFC logo?

harolds chicken or new KFC logo?

Which do you like better? the brand new KFC logo (announced today) featuring the pleasant Colonel Sanders wearing a fancy, new red apron or the Harold’s logo featuring Harold, the fried chicken king, yielding a cleaver and eagerly chasing a frieghtened chicken My vote goes to Harold’s, a Chicago south side institution. (The photo shown […]

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infiniti and acura logos

infiniti and acura logos

The other day I saw an Infiniti and Acura next to each other in the parking lot. It was interesting to compare their logos. Both are circular in nature implying a race track or endless innovation. Both have elements in the center that point upward implying peak performance and that they’re at the zenith. The […]

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new Boston Market logo is terrible

new Boston Market logo is terrible

Boston Market is one of my favorite restaurants. Well, it used to be until they stopped posting coupons on their site about 16 months ago. Every once in a while I will stop by bostonmarket.com to see if there’s any new coupons. I just encountered BoMa’s latest logo. It is a complete failure. I was […]

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all the soccer logos you could ever want

all the soccer logos you could ever want

I believe my brother is attending a Chicago Fire soccer game today. In honor of that event, here’s a link to A TON of soccer logos. We’re talking about thousands of logos here. It’s really incredible. All the soccer logos are in vector format (Illustrator AI). It’s interesting to see how different cultures approach logos. […]

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