Brand New, a division of underconsideration.com offers up quick-hitting, smart, fun, well-thought-out reviews of rebranded logos while always providing a before and after image. Recently they reviewed the revised Ford Mustang emblem. The subtle changes are great. I’m sure the designers were sensitive to the beloved history of the Ford Mustang and didn’t take the […]
Tag Archives | Logos
I think I’m a fan of the logo for the Jacksonville Suns (Class AA affiliate of the Los Angeles Dodgers). It has a retro vibe to it that would look great on a beat-up t-shirt. It also has that coastal, laid back, fun look. With that said, it seems odd that the Sun has that […]
Wanna see a slew of presidential campaign logos from 1960 through 2008? Check out logoblink.com. Ted Kennedy’s logo is shown above just cuz he’s coo. Paul Simon is represented in 1988’s collection, but I always thought his logo featured his trademark bow tie. I have an 88 Paul Simon button with his bow tie complete […]
a ton of public transit logos via mic-ro.com. coo. However the Chicago and Chicagoland’s Metra is not represented. Just the CTA.They also have a small collection of views from different trains around the world. Chicago has three photos. Oh, and photos of stations, too.
The New York Times has a great critique of the 2008 presidential candidate logos. And it’s done through cartoons (15 in all). It’s kinda strange that they reference some of the 2000 and 2004 logos, but it’s a fun read.
I don’t know much about collegiate sports, but I do know that the Alabama Crimson Tide logo is sweet! Don’t mess with that angry elephant.
Which do you like better? the brand new KFC logo (announced today) featuring the pleasant Colonel Sanders wearing a fancy, new red apron or the Harold’s logo featuring Harold, the fried chicken king, yielding a cleaver and eagerly chasing a frieghtened chicken My vote goes to Harold’s, a Chicago south side institution. (The photo shown […]
The other day I saw an Infiniti and Acura next to each other in the parking lot. It was interesting to compare their logos. Both are circular in nature implying a race track or endless innovation. Both have elements in the center that point upward implying peak performance and that they’re at the zenith. The […]
Boston Market is one of my favorite restaurants. Well, it used to be until they stopped posting coupons on their site about 16 months ago. Every once in a while I will stop by bostonmarket.com to see if there’s any new coupons. I just encountered BoMa’s latest logo. It is a complete failure. I was […]
I believe my brother is attending a Chicago Fire soccer game today. In honor of that event, here’s a link to A TON of soccer logos. We’re talking about thousands of logos here. It’s really incredible. All the soccer logos are in vector format (Illustrator AI). It’s interesting to see how different cultures approach logos. […]