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Tom Saaristo
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Tom Saaristo

There is a reason watches read 10:10 … it’s because with the hands in that position the watch looks like it is smiling.

Tom Saaristo
Guest
Tom Saaristo

I learned it in “retail school” and again in advertising. I wish I still had the handbook for my first job at Lord & Taylor, but the verbage went something like this: “All watches should be checked in under normal procedures, inventoried and displayed in the case in which they arrived. If the hands are not set to 10:10 follow the instructions for setting the watch but do not remove the tag that protects the battery” In advertising they were more blatant: “A watch should always be set at 10:10 for a photo shoot. The watch will look ‘happier’, almost… Read more »

Tom Saaristo
Guest
Tom Saaristo

A quick Google search on the subject confirms it. Originally watches were set at 8:20 to frame the makers name, but it was thought that the watch looked too “sad”. According to a few articles I found setting watches at 10:10 is the industry standard.

The search I performed at Google was “Why are watches always set to 10:10” but without the quotes

Matt Maldre
Admin

Funny how all these watches have hands. What about a digital readout? DIGITAL BABY! WE ARE IN THE DIGITAL AGE!

Matt Maldre
Admin

YES 1985. I want a nice old school calculator watch. Enough of the silver metal watches already.

Tom Saaristo
Guest
Tom Saaristo

I think digital watches went out with the metal bracelets

Laura K.
Guest
Laura K.

spud came from the same year and day as you, moose.

Matt Maldre
Admin

I just saw this watch today. And it looks very busy in person. Not a hi-tech busy. But just a messy busy.

Mark R
Guest
Mark R

Ha Ha…

My comment about the watch times led Mr. Moose to change the topic title. I feel so influential!!! I’ll try not to let the power go to my head.

Chintan
Guest
Chintan

Guys, here’s the ACTUAL history of 10:10 – Initially, the watchmakers want to display their brand name and the date on the watch. Hence the only possible positions were 8:20 and 10:10 with the seconds hand pointing in the other corner. Now, 8:20 creates a problem on the watches with no numbering marks, since the hour hand places itself between 8 & 9 because the minutes hand is moving towards 6. Hence it creates a problem for a quick time check when you have a lot of watches on display at the same time. It takes a few more seconds… Read more »